Mark Cuban’s take:
The CEO takes out a fullpage ad in the Wall Street Journal today to thank the American Public for “investing” in Chrysler.
Lets see, is there anything more idiotic than spending more than 100k dollars on a full page ad “thanks for letting me waste your money ” ad ? Does it make it worse that its a business publication where the readers might just recognize the stupidity of wasting money on ad dollars that doesn’t even try to sell the product ? How does it make the next unemployed Chrysler worker feel that their entire year’s salary just went for a single, ridiculous ad ?
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Yes, but have you noticed that since we don’t see as many (I don’t recall any) car commercials on TV that that might have colored the coverage about auto bailouts among the bobbleheads, or their choice of guests? Ever wonder if those networks felt beholden to the car industry, and possibly resentful? Wonder if there’s been a permanent rupture between advertisers and the outlets? What better place to “waste” 100 large–or whatever it cost–than the WSJ?