Three weeks I ago I wrote about Republican strategist Frank Luntz’ disingenuous advice on how Republicans should lie about health care reform. Last week, Democratic strategist Paul Begala gave Democrats a response that not only rebuts Luntz’s dishonest framing but gives wavering Democrats a helpful framework for a Democratic health reform proposal.
It’s worth looking at Begala’s 9-page memo (pdf), because he’s close to Rahm Emanuel (and so presumably would not stray too far from the White House view) and because Democrats were encouraged to use the memo’s talking points when discussing health reform with their constituents over the Memorial Day break.
Two things struck me in the memo. First, I’ve been searching for some confirmation that the Democratic leadership and the White House would hold firm on Obama’s campaign pledge to create a public health insurance option to compete with and provide a model for how the private insurance industry should function. Although 28 Senators have sponsored a resolution supporting a public "exchange" or public "insurance pool," these are not the same as a public plan option, even though some of the resolution’s supporters sometimes use the terms interchangeably.
Begala’s memo unequivocally and unambiguously advocates a public health insurance plan option, describes it’s role in giving consumers another choice over private plans. In his framing, the public option provides the minimum coverage model that competing private plans would have to satisfy. If this is the emerging Democratic proposal, it would be a step forward from where we’ve been.
The second point relates to Obama’s own rhetorical position, which Begala finesses even though, I will argue, it undermines his core message. I’ll discuss that in a follow up post.
A clear Democratic commitment to a meaningful public plan has been elusive: Sen. Baucus has been in charge of Senate efforts to date, but he’s been openly skeptical of a public option. He also wants to gain Sen. Grassley’s support. But Grassley clearly opposes any public plan, echoing the industry fear it would put meaningful competitive pressure on — and perhaps displace — private insurance/HMO plans. Of course, that’s what advocates hope. (Note that the Des Moines Register and a majority of Iowans support a public plan option.)
So I’m afraid the chances do not look good for even this half measure of reform, unless there’s a strong commitment from the White House and Democratic leadership. Both Obama and key Senators, of course, have taken any consideration of a single payer aproach off the table, despite it’s widespread support, literally removing advocates from the hearings for insisting they be heard. Bill Moyer’s Journal recently featured some of their many supporters.
To his credit, Begala provides a forceful rebuttal to Luntz and Republicans, while more honestly reframing the debate. The Dem’s position should be that they not only support much needed reforms, but they’ve identified the main problems with the current system that affect peoples’ lives and have thoughtful proposals to address them. In contrast, Begala argues, the Republicans support the status quo and would preserve everything that’s wrong with it.
As I argued here, Democrats should counter the misleading Republican arguments about "Washington bureaucrats controlling your health care" with the truth that it’s bureaucrats and fat-cat executives for big insurance corporations/HMOs who control those decisions today. It is they who deny coverage, deny claims, deny choice, cause delays and hardships, and decide which services/treatments/providers not to pay. From Begala’s point 3:
When Republicans repeat the Luntz talking point about delayed care, we should
say: Everyone has a health insurance nightmare story. It’s either happened to you
or someone you know. The insurance company won’t pay for something you need
or makes you jump through hoops to get it. We fix the health care system, and not
only will you be able to keep the insurance you have now if you like it, but it will be
better. We’ll have rules to stop them denying you care. And they’ll have to charge
you less because they’ll be competing with a new public health insurance option. So
if you get fed up, you’ve got somewhere to go.
Begala doesn’t shrink from nailing the insuance/HMO industry and its perverse incentive structure and practices for many of today’s health care horror stories. Almost every point reminds voters that the real culprits are the industry and their lobbyists who want to maintain the status quo.
Begala then urges Democrats to personalize those horror stories — see point 1 — as they explain who the real culprits are. It’s about time: the labor unions are already doing this.
On the key question whether there will be a genuine public health plan, Begala is either signalling that the Democratic leadership has accepted this critical feature or he’s advocating they should. It matters: Begala’s most powerful arguments — each responding to Luntz’ dishonest talking points — either collapse or become weak tea if the Dem’s proposal leaves out the ability to choose an affordable public plan in lieu of private insurance. Those who like the current private coverage are free to keep it; but genuine "choice" means having another, public option setting the standard for care and affordability. (How we pay for this is another topic for later; Begala does not address this.)
Begala’s memo touts the public health insurance plan explicitly in points 3, 7 and 9 and implicitly in point 4 and elsewhere. For example, on point 7, Begala counsels:
When Republicans repeat the Luntz talking point that our plan is “one size fits
all” we should say:President Obama’s health care plan gives you MORE choice than you have now.
Right now, all most people have is the one or two plans offered through work — and
if you’re out on your own in the private market, chances are you’ve got even less
choice because health insurance is so expensive. When we create a new public
health insurance option, you’ll have one more choice. And you’ll know that choice
will be guaranteed to have the benefits you need, and you’ll be able to afford it. So if
you like what you have – great – you can choose to stay with it. But you’ll also have
an affordable alternative. And that’s something most people don’t have now.
That’s helpful framing. The next thing we need is a broad commitment to follow through. Reporters should be asking Robert Gibbs and Rahm Emanuel: do these talking points touting a public health insurance plan option represent a firm White House commitment to insist on including a public option in the reform bill? Because if there is no commitment, then what’s the difference between Democrats and Frank Luntz?
Update early Wed. a.m.: I made minor clarifying edits and added links to Sherrod Brown’s resolution and the Bill Moyer’s Journal.
Steve Benen, Health Care vs Health Scare (on industry ads following Luntz’ recommended scare tactics; more on Luntz here; and Luntz vs Begala here.
Larry Kudlow, fairly typical right wing reaction to a "public plan"





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“Note that the Des Moines Register and a majority of Iowans support a public plan option. So I’m afraid the chances do not look good for even this half measure of reform.”—THAT is exactly what is wrong with our supposedly ‘representative’ government.
It’s good to see a Dem rebutting the disinfo Luntz and his ilk spew BUT “So the next thing we need is for reporters to ask Robert Gibbs and Rahm Emanuel: do these talking points touting a public health insurance plan represent a firm White House commitment to insist on including a public option in the reform bill? Because if they don’t, then what’s the difference between Democrats and Frank Luntz?
—-I’m betting that there isn’t; for me the telling points are Obama just not coming out and saying that the plan MUST include a ‘public option’ (since he won’t listen to the single payer argument); that a Dem Senator or Rep. hasn’t already rebutted what’s coming; AND that even what might be described as the general outline of how a ‘public option’ would work by any Dem.
This is especially so given that politicians nowadays are more salespeople than anything else; really goes to show how much Wyden’s bill has in support compared to a ‘public option’ plan.
The president wants a “public option”. Does he mean a government run plan like Medicaid or Medicare or a Medicaid-Plus which they farm out to private insurers?
What if government merely defined certain minimum plans (with perhaps high deductibles or some other features which ensure service, but limit premium cost) which insurers must offer, so people won’t be priced into bankruptcy?
After all, if government pushes (or requires) people to have insurance then they should certainly have affordable plans to choose from? Given total power we can imagine insurance companies creating gold-plated plans to rob everyone and that certainly isn’t the Obama plan.
the biggest difference is that the democrats control congress and the presidency while luntz doesn’t.
the second biggest difference is that the democrats have promised us good policy and major healthcare reform if only we would work to help them win elections. luntz and the republicans haven’t promised us anything but trouble.
where there is no difference is that neither the dems nor luntz want an honest public conversation about health care reform options – one that seriously advances our understanding of the issues and costs involved. and they both seem hell bent on manipulating public opinion (although in different ways) in order to provide cover for them while they write policy to benefit their corporate donors.
Well said, selise.
Listening to the Republicans and Democrats discuss healthcare is a little like listening to an argument between two guys on a sinking ship as to whether they should put two or four holes in the bottom of the ship to let the water out.
Hop on over to the Orange Satan for your daily action diary exhorting you to call your leaders NOW in favor of the two-hole option.
Dr. Dean, to his credit, has drawn a line in the sand in favor of 1.5 holes.
Given those choices, I’d vote for the two-hole option, hoping that might give me extra time to think of a third choice. Of course, not all holes are equal.
but our job isn’t to vote on bills. our job as citizens is to educate, advocate and organize.
the democrats in deecee don’t define the terms and limits of the debate unless we let them. and if we let them then the only options we will ever discuss will be ones designed by their big corporate donors.
so, here’s my question: when amy goodman says “the media” does that include us?
there’s a ton of evidence that single payer 1) is the most popular option among the citizenry and 2) can provide the most comprehensive coverage at the lowest cost.
single payer may very well be the only policy option that can work.
now is the time to put single payer back on the table.
p.s. if we tie ourselves to a fucked up insurance based policy that public doesn’t like, i don’t think it’s very likely we’re going to be given a second chance to do it right. won’t we be adding ammunition to the argument that we have to have massive entitlement reform because it’s all to expensive and another example of government’s failure?
Every once in a while, you should take me literally, even if I’m being facetious.
I agree single payer should be on the table. I agree it’s better than anything else being considered, though that’s a low hurdle.
That said, I’m worried about the Dems agreeing to some compromise that doesn’t even have a meaningful public plan option. There are versions of the public plan option that could lead, through logical attrition, to a eventual displacement of the current system by single payer or something like it. That is why the industry and Republicans are fighting the inclusion of a public plan in any “reform” bill that moves forward, and why I favor it. I want to preserve the chances of that displacement.
If my choices are single payer versus any of the options under consideration, I vote for single payer; if the choice is something that includes a meaninful public plan and the freedom to choose it (instead of it being limited to a select groups) vs a “reform” bil that doesn’t include this, then I choose the public plan.
sorry, i my snark meter keeps getting busted and it’s the only meter i’ve got. literal vs facetious and i’m hopeless.
my frustration (in general, not with you) is with how successful the deecee dems and friends have been in co-opting and confusing the single payer message. i’m not blind and i see how the progressive blogosphere has for the most part changed direction (from say 2 years ago) and fallen in line with the deecee dem messaging which requires no serious discussion of single payer as a legitimate policy option.
….
i disagree with this statement. judging from recent history, industry always wants more and the republicans will fight against any plan put forward by the dems. imo, it’s a mistake to take their objections as evidence that the proposal is a good one.
my guess is that the fight over the public option is meant to be the shiny object that keeps us from fighting for single payer. the pols in deecee may suck a governance, but they have proven to be very skilled at these kinds of games.
p.s. if there is a version of the public/private plan you think would work, could you please direct me to it? because i can’t find a plan with enough detail to judge for myself (cost, coverage, etc) and the regulation issues i’ve read about make geithern’s bailout plans look straightforward. i’d like to think there is an way it could work, but right now, i just don’t see it.
I don’t know whether there is a “detailed” description of any plan. Hacker wrote a paper on one version explaining the concept. Ezra Klein later referred to the general concept as getting to single payer “by stealth.” So the theory would be (and what the insurance cos say they fear and claim is unfair) is that a public plan would be subsized/favored by govt, so that any “competition” in a system in which consumers could freely choose public vs private would eventually have most consumers choose the public plan and abandon the private plans — because the latter would be more expensive, more discriminatory, less certain, etc. and they might depend on your holding your current job, whereas the public plan would be independent of where (or whether) you worked for an employer that helped pay for a private plan (as 85% of covered people do). That’s the theory.
So the industry claims this would be “unfair competition” and drive them out of business. Advocates might say, “great. When can we start?” But our leaders are still pretending that (1)we want to preserve a private system and (2) working in a bipartisan fashion when the other side is crazy still have some public benefit. So there are efforts to make the public plan option palatable to those who favor the private insurance model.
Thus, we find Schumer trying to address that argument by making the competition “fair,” but he does that by (in my opinion) forcing the public plan to meet exactly the same adverse conditions facing private insurance companies, so that the privates would have a better shot at competiting and surviving. My view, which I expressed in an earlier post, was that this could be a means to so hobble the public option that it removes the reason for having it. If the public option has natural advantages, I want it to use those — that’s why we want it — and if that results in wiping out the privates, so be it.
But again, none of these details are nailed down, and so the various scenarios are at this time speculative, and political judgments must be made with imperfect knowledge.
The only way to salvage a public plan with even a ghost of a chance of setting the stage for a single-payer-style system is to educate and mobilize as many Americans as possible as to the unsustainability of even the “best” possible public option system.
That’s where the public plan advocacy groups, and talk points like Begala’s, do the greatest damage, particularly in conflating the virtues of “choice of plan” with those of “choice of provider.”
People don’t want a panoply of insurance choices; they fucking want coverage! Possibly the most potent example of how “choice of plan” can be a disaster rather than a solution was the Medicare Part D fiasco, where seniors were given a deadline to sign up with a private plan, the distinctions among which were impossible to decipher.
thanks! so far i think the “stealth” is the bait and insurance bailout is the “switch”
i read some of hacker’s paper a while ago — which is when i got freaked out about the requirement for complicated regulations (risk adjustment, etc) to create the “level playing field”. the way i read it was as a recipe for gaming by the insurance companies since i expect that lobbyists would be heavily involved in writing the regulation even with the dems in charge (and i don’t even want to think about what would happen when/if the republicans get their hands on it).
bottom line, i don’t know how a public/private plan can be written so that i (and everyone else) can judge the public plan option — is it any good? are the insurance companies gaming the system? etc…
how can i support a policy if i can’t understand even these basic issues? my answer is, i can’t. (which is why i keep asking people about it, in case i find someone who can explain it to me)
p.s. i should add there are other things that the public option proposal can’t do that single payer can: for example, single payer would be a major boost to supporting manufacturing industry here in the usa.
excellent points! i pay for my own insurance here in MA and the BCBS plans got massively changed for the second year in a row. i’m now going through the options trying to figure out what plan to sign up with – and just looking at BCBS alone (not including any of the other providers) there are 16 plans for me to chose from. it’s a disaster, i want to choose my doctors — not this shit every year. also, prices are going up and coverage is going down.
it’s not sustainable and if we don’t communicate that clearly, we better not be surprised when the republicans claim we (the dems) have created an expensive unworkable government bureaucracy.
btw, i just started reading the beginning of begala’s response and saw this:
here’s my version:
single payer advocates have been working (educating, organizing, etc) for years (about twenty i think in the case of pnhp) and now that the public is in favor and it’s clear that’s the best option from the standpoint of good policy / good government — what do the dems do? co-opt the single payer message and then complain when republicans co-opt their co-optation.
as i wrote above, neither the deecee dems nor the republicans appear to want an honest policy discussion.
i guess that means it’s up to us.
OT. digby said:
Would this be the same Al Hunt, husband of Villager Judy Woodruff, who seems to have
hired Kevin “Dow 36,000″ Hassett as an economics columnist? Fail me up, Scotty.
A minimum. That is the problem. Who in their right mind would want an insurance company analyst to dictate medical policy? That person would not be ignorant, but either corrupt and profiting from the insurance company, or plain stupid.
I love the way we’re being forced to fight for a public option when that’s not even what we want. Is anyone still talking about single-payer? Hilary’s plan is one of the reasons I wanted her to stay in the Senate.
jim White promoted!
Conservatives Deliberately Misread Sotomayor’s Olmos Lecture
late cruisers, epu’ers, like me, appreciate your ‘wind vaning’…
(especially when we are blog-jumping to the next thread and have no idea there is one. lol.)
http://images.google.com/imgre…..G%26um%3D1
thanks.
I have been saying for a long time that the question for those who don’t want a government bureaucrat deciding my healthcare is “Which do you prefer? A government bureaucrat who just wants to do his job, or an insurance flunkey whose bonus, even his continued employment, depends on how many claims he can deny?”
It’s so funny that you brought up those three talk points of Begala’s, because I thought EXACTLY the same thing (about who’s co-opting whose message) when I read them!
Further on in Begala’s memo, he (justifiably) notes Luntz’s chutzpah in advising Rethugs to portray Obama’s health care reform plan as an “insurance industry bailout.” Except from our perspective (if I may speak for you), and contrary to Begala, that’s exactly what it is! Luntz is stealing a talk point from the single-payer side. (Of course, the bailout desired by Rethugs would be orders of magnitude worse.)
Oh, and bless you for attempting to read the Hacker paper. It’s on my long list of things to do, just so I can say I did the next time Jason Rosenbaum drops by.
i didn’t read it all, just the beginning and then i skipped to the end, only to see this in the last paragraph:
i fixed it for them. *g*
p.s. pnhp agrees: