Check out this recent Wal-Mart TV spot:

As the opening shots show children playing gleefully on a lush lawn, the voice-over unwittingly reveals the moral bankruptcy that the Wal-Mart culture is creating:

"They don’t think about how the popsicles got in the freezer. Or where sidewalk chalk comes from. They don’t wonder how the hot dogs got on the grill. To them, the magic of summer just happens."

According to the ad, children need not know where things come from and how they are made. They are free to consume and enjoy in ignorant bliss. I’d like to produce my own spot that instead of showing children playing, showed adults pushing their shopping carts up and down the aisles of Wal-Mart:

"They don’t think about the the girl in China who stitched their new jeans in a sweatshop for slave wages. Or the plight of the check-out woman who earns minimum wage without benefits, is often forced to work overtime without compensation, and whose children qualify for free lunches at school. They don’t wonder about how Wal-Mart distorts and damages the free market by demanding unreasonable prices from vendors who have no choice but to do business with the 800-pound gorilla of the retail world. To them, the magic of low prices just happens."  

Is it fair to say that those who shop at Wal-Mart are like children? That either they don’t know the truth about how the world’s largest corporation does business, or they don’t care? That they just want to consume and enjoy in ignorant (or even knowing) bliss?

(cross-posted at Discipline for Justice)