The Times Robert Pear couldn’t find anyone to rebut those who fed him the story that the public option is "fading" and nobody wants it.

His story had to ignore strong support in the House, the efforts of the Progressive Caucus to block any bill without a public option, and the courageous statements by Representative Paul Grijalva and others not to be rolled by those carrying the insurance industry’s water. Curiously, Pear even neglects to mention the various polls showing large majorities of Americans, and even majorities of businesses, who want the choice of a public plan.

Like the Times, the White House seems at a loss to understand why people who’ve spent time reading/hearing about the horrors practiced by the current health insurance industry, horrors the President himself has found useful to point out, would conclude that having the choice of a public option would be a good idea. But the question is, why are they surprised?

After all, every business and every employer who’s been forced to change insurance plans and/or pay higher premiums year after year knows that we’re moving away from an employer-based health insurance model. The "reforms" are not likely to stop that.

If the reform framework being considered is enacted, businesses and employees also know we’re moving towards a system in which more and more people will purchase insurance via a website called an "exchange." If that happens, it would seem prudent to offer folks the choice of a government-run insurance plan, a plan that is not tied to the same perverse incentives that drove the need to reform and regulate the private insurance industry that has failed the nation so badly.

You’d think that a politically astute Administration would figure out how to use the obvious enthusiasm shown in the President’s rallies for a public option. It’s obviously an asset, rather than something to ignore and diminish, since people readily understand and approve its purpose.

Proposing to mandate that most businesses provide and individuals purchase health insurance from an industry Americans are coming to loathe seems a very risky idea. That seems a compelling reason to offer folks a different choice, just in case the current industry tries to evade the regulations and remains resistant to reforms.

And it’s not just the general public that grasps the logic and applauds the idea. According to this business poll taken a week before the President’s big speech, even a majority of conservative business owners approve having the choice of a public option.

And why wouldn’t business want another choice? The poll simply confirms what Olympia Snowe was told in August by small business owners in her state: they oppose a mandate unless they have the choice of a public option. But apparently Snowe doesn’t think that matters.

Still, it always amazes me how the Times places contrasting stories. Immediately across from its story that Congress can’t support offering the choice of a public insurance system, we find this excellent interview about the French system, which roughly resembles "Medicare for all," and a study showing France’s public insurance system ranked first in the world, and the US system ranked, uh, last. But they’re socialists, so it doesn’t count. The whole interview’s worth reading.