There is going to be a lot of analysis on the Republican Pledge to America today, and here is some more! Instead of going into the actual policy, which others can and will cover better, I thought I’d talk about the wording. There is a lot to be learned by how a group talks about its policies. Communication requires a certain tailoring to the audience to be affective but the choices one makes in that tailoring can often be as telling as the message.
The first thing that I noticed is unlike the 1994 Contract with America this document is just a pledge. A pledge is a lot weaker than a contract. Sure the Founding Fathers pledged their lives, fortunes and sacred honor to establishing a new nation, but the march of time has warn down the meaning of pledge. People pledge to fund drives all the time but don’t pay; nations pledge to things like the United Nations Millennium Development Projects but they don’t come through with the money.
So a pledge is more of a weak showing of intent rather than a binding commitment. This is not a big surprise from a party that has played the Religious Right like carnival hucksters for more than two decades. There is also the way this will be rolled out. Unlike Old Newt Gingrich’s Contract, where there were over 100 Republicans standing on the steps of the Capital there will only be 12 Republican leaders at a hardware store to roll this pledge out. It is thought that this will make it seem less like the Republican establishment handing down marching orders from Washington by taking this tact, however it also makes the commitment less binding when nothing is official, just kind of a meeting of the minds around the cracker barrel.


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