Raghavan Mayur, president at TechnoMetrica Market Intelligence, follows unemployment data closely. His firm owns owns the TIPP polling unit, a polling partner for Investors’ Business Daily and Christian Science Monitor. Based on household surveys the real unemployment rate is 22%.

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So, when his survey for May revealed that 28% of the 1,000-odd households surveyed reported that at least one member was looking for a full-time job, he was flummoxed.