Voting blocs can attain the electoral strength they need to win Congressional elections even when their candidates face strong opponents with seductive messaging machines that are well-financed by special interests. They can do so by conducting sustained, systematic campaigns to increase the membership of their blocs and form electoral coalitions.

Both strategies are built around the Interactive Voter Choice System’s consensus-building tools, including the Voting Utility. These tools enable voters to continue negotiating and even voting on which priorities they wish to include in common agendas, until they can identify the combinations of priorities that attract the number of votes required to beat their candidates’ opponents. This process also enables them to build electoral bases that outflank and outmaneuver those of stand-alone, special interest-controlled parties and voting blocs, whose members are constrained to accept fixed, narrow-gauge, special interest agendas.